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fxNewswire
X1 FX Drives NASCAR Campaign 
) frame from Knights X1 FX has completed work on “Knights, Cyborg and Sea Raiders,” a commercial campaign for NASCAR on Fox via Cliff Freeman & Partners, along with HSI Productions. The trio of commercials directed by Joseph Kahn, features three NASCAR drivers – Jeff Gordon, Dale Earnhardt Jr., and Jimmie Johnson performing on green screen stages and were later composited into the cinematic spots. Jeff Gordon is a swashbuckling hero defending his ship in stormy conditions. Dale Earnhardt Jr. is a knight in shining armor, wielding his sword against a medieval army. Jimmie Johnson is featured in an elaborate futuristic chase scene, fighting against cyborgs. Each driver battles against 42 attackers, which signifies the number of contestants in a NASCAR race. During the short post production schedule, VFX Supervisor Mark Larranaga and his team of artists composited the NASCAR drivers into their respective scenes. In “Knights” Flame artist Michelle Steinau replicated solders, as well as added fire, smoke and snow elements. CG arrows and fireballs were additionally composited. 
) frame from Cyborg “Cyborg” features the creation of futuristic backgrounds to match the original cinematography. The opening shot was a set extension to accommodate the camera move, which was completed by digital artist Oliver Hotz.  “Sea Raiders” has several sky replacements and practical water elements composited into the footage. Larranaga enlisted the CG team of Barbed Wire FX to work on the flying cars in “Cyborg” as well as the CG pirate ships and water in “Sea Raiders.” Larranaga states, “Joseph Kahn was very hands-on up until delivery of each spot, which helped ensure his vision was depicted in the end.” The digital artists used Maya and Lightwave for several of the CG elements in each spot. Compositing was completed in Flame. Spots began to air on Thanksgiving and will run through February 2005. 
) frame from Sea Raiders Credits Agency: Cliff Freeman & Partners, NY Creative Director: Dan Morales Copywriters: Dan Morales, Laura Fegley, Adam Kanzer Art Directors: Paul Caiozzo, Jamie Overkamp Executive Producer: Clair Grupp Production Company: H.S.I. Productions, Culver City Director: Joseph Kahn President: Stavros Merjos Executive Producer: Ellen Jacobson Producer: Amanda Clark Directors of Photography: Brad Rushing Production Manager: Leigh Altman Post Production Supervisors: Erik Press, Rachel Koch Visual Effects Company: X1 FX, Los Angeles Executive Producer: Edy Enriquez, Chris Bell Producer: Tami Goldsmith Visual Effects Supervisor: Mark Larranaga Flame Artists: Mark Larranaga Michelle Steinau Jeff Olm Paul Kirsch Digital Artists: Oliver Hotz Dan Santoni Combustion Artists: Miguel Bautista Diana Wells Emily Hansen I/O Technicians: Joseph Madej Scott Nyland CG Artists/Barbed Wire 3D Supervisor: Avi Das CG Artist: Peter Jivkov Technical Director: Rob Hubbard CG Artist: Adam Chrystie CG Artist: Emil Balik Cloth Animator: Paul Anand Editorial House: Cosmo Street Editor: David Blackburn Graphics: Syndrome, Burbank Music/Sound Design: Sovereign Composer: Howard Drosen Sound Design: Tim Gedemer Final Mix: Loren Silber, Lime, Santa Monica   |
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