In the last 48 hours an amazing video has swept the net. The OK Go “This Too Shall Pass” music video – built and engineered by a creative geek group of mad scientists, art lovers, and inspired geniuses that collectively go by the name of Syyn Labs. As Adam Sadowsky, of Syyn Labs, was getting a haircut and about to go on national television as a result of the video’s enormous success, he spoke to fxguide’s Mike Seymour about the naive contraptions of sheer brilliance that make this Ok Go music video one of the most engaging viral videos of the year.
The video features a huge Rube Goldberg machine which is a deliberately over-engineered machine that performs a very simple task in a very complex fashion, usually including a chain reaction as was the case in the “This Too Shall Pass” video from Ok Go’s new album, Of the Blue Colour of the Sky. Ok Go shot to fame for their famous ‘dancing on treadmills’ video “Here It Goes Again” on YouTube
Watch “This Too Shall Pass” here in high res
Click through for more about the Rube Goldberg machine and about the band playing a rare acoustic set.




Red Centre 56 podcast out. This is our biggest show ever, with Red and Canon news, Jeff’s Heusser reports from LA on the February Red Day. And Shane Hurlbut ASC (Terminator Salvation DOP ) kicks down the door of the Red Room.

