Some recent TVC highlights

We thought we’d take a quick look at some recent TVCs from around the world that have caught our eye for their inventive use of visual effects.

Camparisoda – ‘Welcome to Giulia’

Motion Theory, via ad agency Euro RSCG Milan, is behind this spot that dramatizes a young woman’s life story as an imaginative visual journey for Camparisoda. It was directed by Grady Hall with VFX by Motion Theory sister company Mirada, who augmented significant wire and stunt work with CG, matte painting and compositing. You can read more about the spot and see before and after images here.

GE – ‘Two Letters’

Director Graeme Burfoot, The Feds, Clemenger BBDO Sydney and Fuel VFX collaborated on ‘Two Letters’, which utilizes a CG CT scanner, jet engine and and wind turbines, along with simulated letters, to showcase GE’s various technologies. There’s more information and images at Fuel’s website, plus a making of here.

US Air Force – ‘Aerovac’

‘Aerovac’ is the latest the spot in the US Air Force’s ‘It’s Not Science Fiction’ campaign via GSD&M Idea City and directed by MJZ’z Phil Joanou. Mass Market provided the visual effects, including a post disaster environment from plates of downtown LA, the CG destruction of the 6th Street Bridge and a transforming rescue aircraft. Click here for the full credits and images from the spot.

Dodge – ‘The Future of Driving’

Directed by Carl Erik Rinsch for RSA and agency Wieden & Kennedy, ‘The Future of Driving’ features visual effects from Digital Domain, who designed all the holograms and fantasy user and gestural interfaces that populate the environment. DD has a bunch of other recent commercials work on their website.

DIRECTV – ‘Hot House’

‘Hot House’ is another in a series of ‘frozen moment’ ads for DIRECTV, this time directed by Noam Murro of Biscuit Filmworks for Grey. MPC LA provided the visual effects. Be sure to check out MPC’s site for more info and the making of too. We covered MPC’s previous work on the ‘Ice Cream’ spot here.

We’ve got some more in-depth coverage of spots from companies such as The Mill and Imaginary Forces coming up on fxguide soon, so stay tuned. And, as always, please let us know if you’ve seen some recent work that you’d like to share.