Apple and Eminem

[paramita]

Hi,

I was wondering if anyone who saw this new Apple add with Eminem http://www.apple.com/itunes/ads/ knew how they did it ?
Is it a 2d illustration with the layered keyed Eminem contrasted, plus extra paint, er … painted on top ? What do you reckon ?
I am curious because I want to experiment with painting a real video with plugins, using Combustion 4.

[robbyracer]

paramita wrote:

Hi,

I was wondering if anyone who saw this new Apple add with Eminem http://www.apple.com/itunes/ads/ knew how they did it ?
Is it a 2d illustration with the layered keyed Eminem contrasted, plus extra paint, er … painted on top ? What do you reckon ?
I am curious because I want to experiment with painting a real video with plugins, using Combustion 4.

I saw it last night and the visuals really struck me. I had no idea it was Eminem though because I had the sound off. Looks like lots of paint layers.

[John Montgomery]

Interesting discussion about the similarities between the iPod ad and a Lugz ad:

http://adweek.blogs.com/adfreak/2005/10/is_eminemapple_.html

[Keyser_Soze]

paramita wrote:

Hi,

I was wondering if anyone who saw this new Apple add with Eminem http://www.apple.com/itunes/ads/ knew how they did it ?
Is it a 2d illustration with the layered keyed Eminem contrasted, plus extra paint, er … painted on top ? What do you reckon ?
I am curious because I want to experiment with painting a real video with plugins, using Combustion 4.

johnmont wrote:

Interesting discussion about the similarities between the iPod ad and a Lugz ad:

http://adweek.blogs.com/adfreak/2005/10/is_eminemapple_.html

Further down in that discussion somebody said it was LA based company Logan that made the apple commercial. I couldn’t find it on their site but it’s quite probable that they made it as they have done spots for Apple before. Logan you can find here: http://www.hellologan.com
It’s quite obvious that they have been looking at psyop ( http://www.psyop.tv ). The Psyop site is well worth a visit as they have done loads of interesting stuff.

[Author]

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