- This topic has 6 replies, 7 voices, and was last updated 5 years, 10 months ago by .
-
Posts
-
I have decided to get a second viewing monitor in my suite dedicated to showing just this talk from TED:
http://video.ted.com/talks/podcast/BeauLotto_2009G.mp4
Next time anyone comes in and asks “are you sure you brought that in at full quality?” “Can you make it look like that monitor there on all of the monitors?” “Are you sure your monitors are calibrated to the ones I saw earlier?” “The Panisonic LCD is nowhere near as good as the blahblahblah for viewing?” I’m just going say “watch this!”.
…not that explaining it in English ever does any good.
Rant over 😀
Look at it from their perspective: They’ve spent weeks getting their corporate client to sign off on the color of the spot only to have it now looking too cyan because of the monitor. If they’re even remotely new, don’t have a really good relationship with their client or aren’t a great salesman then lord knows what the client will do if they see all their golden yellows looking a bit …green.
While teaching people about optical perception (not to mention the wild differences in various TV models) could solve the problem, the effectiveness of any lessons depends on the personal relationships. Like every other piece of information, how people respond has a lot more to do with how they view you than with any technical reality. If your guy trusts you and can communicate easily with their client then a simple sentence or two will alleviate the issue across all fronts. If they’re science-y types, they’ll probably really enjoy the TED talk. However, if the relationships are new, or not great, the only thing you can do is plonk them down in front of one of those Sony CRT’s and say “this is color truth, we calibrated it ten minutes ago and nothing will be a truer picture anywhere in the universe.”
The only real trick to any of it in the latter scenario is to make whoever you’re dealing with feel heard and understood. If you dismiss them because the science doesn’t agree, they’re going to think you’re a condescending prick. If you hear them out and present solutions that they can easily up-sell to someone with even less understanding of the post process, they’re going to be grateful.
I remember this talk! Good one
Well,I must say,your video is unique for me,good job~
Interesting that you mention this (and the TED video) dealing with optical perception. We do full-service projects (planning, production & post – including voice, music, foley etc.) for our corporate clients. Lately, we’ve constantly had to modify our projects in a certain way, due to requests from our clients. Turned out that our speakers were too good, so we paid attention to certain things while they paid attention to other things in the project. We now always test on speakers that match our client’s and (when possible) the end-users inferior audio system. So I guess this holds true for both optical and auditory perception.
Keep it up mate, you will only get better.
panisonic lcd, shaving found it good
- You must be logged in to reply to this topic.