Why Individuals feel the need to create wikis

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    Linda T. Hammel
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    When you talk about the creation of wiki pages or articles by brands then you can understand that brands or business organizations use wikis for their marketing. However, when you talk about individuals creating wikis for themselves, then what could the reason behind that? To have knowledge about how to create a Wikipedia page for an actor or an entrepreneur may actually be very beneficial for them. Wiki pages are not only a marketing tool that can be used by brands alone. It can also be highly effective for individuals as well. What benefits can individuals have from wikis?

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