The Mill recently appointed a new Global CEO, Josh Mandel. The appointment supports a wider strategic step for The Mill. The company has been working for some time to evolve from a post-production facility to a full-service creative studio. Fxguide’s Mike Seymour speaks to Josh Mandel about how The Mill is now ideating, producing and executing work directly for brands (in addition to their agency and production company clients). Mandel will be spearheading the business’ repositioning as the company focuses not just on finishing the work of others, but ideating concepts for their brand partners.
The Mill’s March Free Conference:
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The appointment of Josh Mandel comes as The Mill’s business continues to expand its capabilities into the creative marketing, production, experiential and visual effects space. Mandel’s appointment ushers in a new approach for the 31-year-old business that has adapted to the ever-changing industry and evolved from a post-production facility to a full-service creative studio. But The Mill has not walked away from high-profile TVC work, as seen by their multiple spots aired in this year’s Super Bowl.
Some of The Mill’s recent work:
Super Bowl
- Super Bowl | Tide ‘Jason Alexander’
Super Bowl | Doritos ‘Flat Matthew’
Experiential Real-Time Projects
- Experiential Work (real-time) | Lovecraft Country Sanctum – Social VR Experience
- Experiential Work (real-time) | Apex Legends Live at the Game Awards
- Experiential Work (real-time) | Balenciaga’s Paris Fashion Show Runway