Some People Really Really Like Snowboarding

Anonymous Content’s Justin Reardon via SF-based Cutwater directs this wild :60 for video game developer Ubisoft. The spot shines light on true devotion to the sport for the new game Shaun White Snowboarding.

In the spot, ordinary people become snow boarding fans and rush to catch a snow boarding chopper flight.

Anonymous Content create entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry’s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of over 100 full-time employees at its Culver City, New York, and London offices.

You can view the spot “Let’s go Ride” here.

Prod Company: Anonymous Content
Director: Justin Reardon
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Norman Reiss
Production Supervisor: Bob Williamson

Editorial: Spy Post
Editor(s): Edward Feldman, Nathan Petty
Sr. Editorial Producer: Rowena Cape

Telecine: Complete Post
Colorist: Sparkle
Producer: Kevin

Visual Effects: The Mill
VFX Supervisor: David Parker
EP: Gabby
Producer: Ari Davis