The hype is over and the commercials have aired. We’re curious what you think about the spots in the Super Bowl, so we’re conducting a poll. Pick your favorite and we’ll get the details of the making of the spot straight from the vfx artists themselves. This includes a home page story and podcast about the creation here at fxguide.
After watching the spots, make sure you vote on your favorite by visiting our poll page. We’ve culled the web for the best quality versions of our favorite spots and posted the links here. Not all of these spots premiered on the big game, but we thought each deserved to be here. We’ve also tried to make sure to highlight the companies behind the visual effects.
Please feel free to contact us with any corrections or omissions — or links to high quality versions of these spots — by emailing us at [email protected].
Watch. Enjoy. Cringe. Cry. Vote.
Coca-Cola : Videogame
Agency: Wieden Kennedy/Portland
Production/Animation: Nexus Productions
Director: Smith & Foulkes
Animation: Stuart Doig, Ben Crowe, Antoine Bourruel, Alberto Lara, Andres Puente
Head of 3D: Ben Cowell
Character Supervisor: Darren Price
3D FX: Ludovik Boden
Lead Texturing: Philippe Gaulier
(View complete info at AdAge)
GM : Robot
Agency: Deutsch/Los Angeles
Director: Phil Joanou
Editorial:Mad River Post
Visual Effects: Sway
VFX Supervisor:Richard Wardlow
(View complete info at AdAge)
Cadillac : Roll
Agency: Modernista
Director: Daniel Askill
Editorial:Hank Corwin, Lost Planet
Visual Effects: Method
Lead 2D VFX Artist:Russell Fell
For a higher quality version, visit the Method studios web site.
Garmin : Maposaurus
Agency: Fallon
Director: Ulf Johansson
Editorial: HutchCo Technologies
Editors: Jim Hutchins, Paal Rui
Visual Effects: Pixel Farm
Online VFX Artist:Steve Medin
VFX: Randy Gackstetter
(View complete info at AdAge)
FedEx : Moon Office
Agency: BBDO New York
Director: Traktor
Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Visual Effects: The Mill
VFX Supervisor:Alex Lovejoy
CG Supervisor: Yann Mabille
(View complete info at AdAge)
Toyota : Ramp
Agency: Saatchi & Saatchi LA
Director: Andrew Douglas, Anonymous Content
Editorial: Spot Welders
Editor: Robert Duffy
Visual Effects: Method
(View complete info at AdAge)
Coca-Cola : Happiness Factory
Agency: Wieden & Kennedy/Amsterdam
Production Company: Psyop/NY
Director: Kylie Matulick, Todd Mueller
(View complete info at AdAge)
Budweiser : King Crab
Agency: DDB Chicago
Director: David McNally
Editorial House: Chrome
Visual Effects/Designer: The Mill
(View complete info at AdAge)
Taco Bell : Big Game
Agency: DraftFCB/Irvine
Director: David McNally
Editorial House: Filmcore, Optimus
(View complete info at AdAge)
Hewlett Packard : Orange County Choppers
Agency: Goodby, Silverstein & Partners – San Francisco
Director: Stephen Goldblatt
VFX: Buf Compagnie
Editors: Stephane Pereira, Scott Philbrook – Fluid
(View complete info at AdAge)
Blockbuster : Mouse Click-Click Away
Agency: Doner
Director: Steve Williams, Hoytyboy Pictures
Editorial: Bob & Sheila’s Edit World
Editor: Tim Fender
CGI/Animation: Tippett Studios
(View complete info at AdAge)
Honda : Elvis
Agency: RPA
Director: Dade Orgeron
Editorial: FAD
Production/CGI: FAD
(View complete info at AdAge)
Toyota : See Saw
Agency: Saatchi & Saatchi LA
Director: Andrew Douglas
Editorial: Robert Duffy, Spot Welders
Visual Effects: Method
Once again, make sure you vote on your favorite by visiting our poll page.