We have an fxguide team attending the Apple Event and plan on bringing you live updates as announcements are made.
See story for details
We have an fxguide team attending the Apple Event and plan on bringing you live updates as announcements are made.
In a more “bloggy” format than we usually do we will bring you news here. Event is now over. Here is the transcript as we brought it to you live.
10:45am – lines stretches for miles to get it. We heard there were over 1500 people on waiting list! Rock music playing in hall.
10:54am – so the room is loud and full, the expectation is fcp and new codecs in fcp to handle 4:4:4. There are three macs off to one side of the stage with 23 ” screens – The room is a wash with mobile phones being held up to take the mandatory happy snap – there are laptops open in every row it seems
11:06am – lights going down – more louder bad rock music
11:08am rob schoeben VP of Apple product manger 500,000 users – now 800,000 FCP users
11:09am community is way bigger than apple – many training centers around the world (hey like fxphd!) – hundred of books dozens of third party plugins screen shows logos of plugin makers
11:10am – Its a final cut world – quote on screen showing a show reel cutting to loud rock and montage..
11:13am – ends on apple logo – clappsing – crowd loves it
feedback – Apple has had so much feedback – especially dealing with some much digital content
shrinking production schedules … we have taken this feedback…. final cut SERVER – new product media asset management
11:15am – scalable working on a variety of hardware catalog over 100 file types, auto proxy, keyword search, complex controls clever meta data and access control
11:17am – FCP integration… time saving shot selection proxy rough cut editing save as FCP project online / offline world KCBS in LA – test site video playing off their experience
11:20am – KCAL is not unique… delivering $999 server application 10 users $99 a seat in other words
$1999 unlimited concurrent users licenses for everyone – “this summer”
11:21am – Moving to FCP … the flag ship – biggest upgrade in the history FCP studio 2 ! FCP version 6
Next gen – ProRes 4:2:2 10 bit 4:2:2 HD at SD file sizes – so 1TB becomes 170 GB – still 4:2:2 HD
11:23am – Bandwidth efficiency – no quality loss – Colour space head room to allow 4:2:0 to have room for 4:2:2 graphics works well with cameras…. Sony is introducing a new HDCAM SR 1080P60 system… which will work really well with ProRes
11:25am – Panasonic – AVC-Intra based camcorders… this too will work well with ProRes – AND Red Camera
crowd goes wild FCP with RED – video playing
11:26am -Ted discuesses FCp and RED 1. Native RED code 2. Broadcast work – RED with ProRes
RED to laptop on set and edit RED on set in HD on a laptop – crowd very happy
11:27am – moving to Cinealta, – running with Laptop – and FCP but how to connect them?
11:28am – What do we plug into? NEW PRODUCT AJA video breakout box for laptop ioHD product from AJA – HDMI output, input – leds on the front – connectors on the back – conversion box – introduced at $3495
In July
11:30am – Formats…. Open format timeline -mixed resolutions – mix resolutions – even mixed frame rates -crowd gasps – very popular
11:31am – Shake optical flow moves to FCP -now smooth cam to FCP – Motion templates directly in FCP – “motion is now a part of FCP” – Paul Saconne product demo
11:33am – timelines in multiple different resolutions, different … auto rescales and plays back in real time
120Megabytes per sec.. drops in trims the edit and plays in real time – uncompessed 10 bit – now adds – dvNTSC… interlaced stock footage… now playing back in real time
11:35am – Motion templates right in FCP – superimposed in real time – text edited right in FCP – … types in the text – plays back without render
11:36am – fxplugs 32 bit float plugin format – now dozens in FCP 6 – GPU accelerated filters – fx plugs in FCP… now ProRes demo comparison of ProRes and Uncompressed clip – this is being shown on a very high res projector, but there is no real difference you can see between the two – NOW tells us the clip has been encoded and decoded 10 times !!!
11:37am – back to Rob “and we’re just getting started”… now moving to Motion and motion with 3D !
11:40am – extending motion to 3D… cameras, motion, lighting – in motion – adding paint – vector based paint- pressure and speed sensitive – paint in 3D – with behaviours – match moving added – super easy to do tracking…”incredibly simple” – Retiming Behaviours without keyframes – slip and slide retiming – that can then reapplied to other clips – audio behaviours
11:42am – Dion Scoppettuolo doing motion demo – Motion demo shows new examples and new libraries to make life simple and easy to get started.. so using a default – the lighting bolts from the graphic can move by the audio of the clip – crowd likes it … no keyframing – done – now tracking demo – new category called motion tracking – the new technology hold down option key and it recommends what to track off… it works out best settings to work. but not only 2d track.. text can track off say a bike – and then the track will follow in 3 space so in front and behind the bike – with parallax shift
11:47am – 3D camera views – with not jumping between views, flies around to the different angles.. so in perspective – a small window appears in the lower right and this is the ‘output’ – so you can work with any camera -but see the output that you will get – Now UI camera tool demo
11:50am – now showing paint in motion – painting with specialist cool brushes – or lighting effects so think AE lightbeams – or paint in a flock of birds – or a graphical light trail – paint can sit in 3D – so that stroke moves from back to front around video
11:55am – now adding 3D particles – dots become balls- particle live as full 3D particles – motion demo ends
11:56am – now audio demo – 3 up video HUD for placing clips – dialogue replacement much easier – quickly mix multiple audio tracks to one with SURROUND mixing in a single project.. normal and surround mix in one project…
plus there is a graphical control to show how the sound moves around … plus 1000 soundtrack elements in 5.1 surround – new conform feature – Sync between picture and sounds – it will highlight differences
11:57am – Alec Little to demo audio new tools using clips from Zodiac trailer
11:58am – double click on fades and cross fades and graphical cross fade menu pops up – Location dialogue clean up tools… new waveform editor
Noon – this allows say a bump to be removed via a frequency spectrum viewer… a CSI looking colour frequency spectrum tool… with the ability to graphically remove certain frequencies from under say dialogue… without affecting the dialogue… very impressive demo
Jeff here wishing I had added new stuff at top instead of bottom – oh well, next time. Crew wise we have Mike and Jimmy at event – John is busy doing an appearance at an Autodesk master class.
12:02pm – more audio mutli-take demo to replace a section of live dialogue – this allows comps in audio – the take editor allows you to build a line or dialogue – from multiple takes – this remains with the clip – so it has history – Now sound effect demo… 2000 sound effects ships as standard
12:04pm – Multipoint video 3 up display … to allow easy audio editing inside a clip edit – a mid point say of a shot for an effect
12:06pm – now showing new conform tool to compare edits – sound track moves all the sound effects as the shots change order with the new EDL – surround sound demo – the room here in Vegas has fireworks moving around the sound space of the hall- very well done – graphical UI of surround space
12:10pm – 150 licensed royality free sound beds – in surround – 5.1 -different styles etc – earthquakes in surround sound demp from library – audio edit demo finishes
12:14pm – Now to delivery – Compressor 3 – new application in its own right – now used for every bit of video on the itunes movie store – – production ready – formats MPEG2 , more H264, telestream plugin, timecode overlays, audio and video fade in/fade outs during compress.
12:15pm – with mac pro 8 core pro… 10 mins – of footage to encode – 16:45 now with compressor 3 – it is 6:02 – so 10 mins encoded in less than 6.5 mins – faster than real time – Compressor demo
12:17pm – you can create sets of compressor presets and just drag them on a clip – and build a batch list – able to add motion “watermarks” in compressor just for that output – compressor adding enhanced podcast info to clip
12:20pm – in system menu – you can make it have say 8 instances of it self – so 8 cores compress the clip CPUs running at 90 % all 8 procs
12:23pm – demo ends – 5 aps in FCP package – $1299 – $499 upgrade – any version from any earlier verison $699 – FCP available next month
12:25pm – Realtime color grading – demo Color is what they are calling this, a natural extension to FCP
12:27pm – Live Vector Scope based – no Final Touch – 3d Vectorscope – separate application – Primary and Secondary tools, 8 secondaires per shot – Color fx, automatic tracking
12:34pm – demo starts – 2k hd sd – Power Window style tools – drag and drop grades
12:40pm – Modular Keyer styled keyer
12:45pm – Pan n scan. Custom roto shapes variable softness
12:47pm – Node based editable grade looks library
12:50pm – Color demo over. Color will be included with FCP Studio 2
So that’s it – we’ll have more as the week proceeds including an interview with Apple. Tonight we’ll be podcasting from the Autodesk party after the users group meeting! Look for that podcast LATE tonight or first thing Monday morning.
2:20pm – They are hanging large FCP 2 banners on the outside of the convention center
