fxpodcast #340 Advertising and Creative on Madison Avenue

Vico Sharabani is a creative entrepreneur, award-winning Creative-Director, Producer, Director, and founder of NYC’s The-Artery.

The-Artery Founder Vico Sharabani on set

Vico is a long-time friend of fxguide and one of the most notable Flame artists in the world, being a winner of the first-ever Autodesk Flame Award recognizing his vast contributions to the visual effects industry over the past 25 years.

As fxguide’s Mike and Vico discuss in this fxpodcast episode, his career includes a wide range of work such as commercials for fortune 500 companies like Mercedes-Benz, Nike, and AT&T, music videos for Beyoncé, Coldplay, Niki Minaj, Kanye West, Bob Dylan and work on dozens of films such as Wes Anderson’s The Grand Budapest Hotel, Marriage Story, and Ocean’s 8. Most recently the company has developed a digital influencer SYNTHia. (‘Her TikTok is here and ‘her’ Instagram is here)


Servicing the entertainment and advertising industries for 30 years, Vico is heavily involved in the management of projects across creative, production, and technical endeavors and currently completing the Exec-MBA program at the Berlin School Of Creative Leadership.

Mercedes-Benz 360 degree, 20K video stadium installation

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