fxpodcast: NAB 2012 roundup

1 thought on “fxpodcast: NAB 2012 roundup”

  1. 2 NAB’s ago, I ran into an old buddy from my discreet days who was working for a company called Maximum Throughput. He demo’d me a completely cloud based NLE. A little primitive, but completely impressive. He got me a beta account and I showed it to a few groups back home. About 6 months later, Avid quietly acquired Maximum Throughput.

    I’d seen some infrequent press releases about Avid tech demos showing related technology with Media Composer as the front end. With the cloud maturing, I knew it would only be a matter of time. This year Adobe shows larger scale forward looking tech demo and Avid offers Media Sphere as part of ISIS.

    This will change everything.

    Although I didn’t get to see the Adobe demo, I’m hoping its akin to “Cloud BIN”.
    Editor A has footage locally and starts to edit.
    Frames from sources used in active sequences start to sync to the cloud at both proxy and full res versions.
    Editors at other locations can pick up the project from the cloud playing back via proxy stream first with full res frames filling in intelligently via usage.

    totally cool. I’m psyched….


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