ASSIMILATE is announcing today at the REDucation Community Day in Los Angeles a new ROCKET FUEL bundle that includes an Nvidia Quadro FX3800 SDI board, RED’s RED Rocket card, and ASSIMILATE’s SCRATCH® CINE 4K post workflow, for a price of $10,999 USD. This price is half the cost of SCRATCH CINE alone!

Read the entire press release after the jump.
UPDATE: ADDITIONAL BUNDLES ANNOUNCED AT REDucation EVENT – details added after jump.

At the REDucation event today in Los Angeles Lucas Wilson from ASSIMILATE gave a presentation and added additional bundles they have worked out with partners. First he pointed out that the price before the $10,999 bundle for the Nvidia Quadro FX3800 SDI board + a RED Rocket card + SCRATCH® CINE would be $27,000. The following slides show the bundles:

Click image to see larger.


October 15, 2009, REDucation, Los Angles, CA – Today at the REDucation Community Day in Los Angeles, CA (Los Angles Center Studios), ASSIMILATE™ announced its new, ROCKET FUEL bundle that includes the needed tools for real-time ingest, conform, delivery and output of RED ONE™ 4K digital camera material. Created specifically for cost-sensitive indies, filmmakers, and post-production facilities, and priced aggressively at $10,999 USD, ASSIMILATE’s ROCKET FUEL includes an Nvidia Quadro FX3800 SDI board, RED’s RED Rocket card, and ASSIMILATE’s SCRATCH® CINE 4K post workflow.

The first integrated product solution to support RED ROCKET, and offered exclusively by ASSIMILATE, the ROCKET FUEL bundle, along with a PC-based workstation, gives anyone working with RED 4K material the following workflow functionality:
• Tape dailies to a variety of formats, from NTSC and PAL, up to dual-link 2048X1080
• Screening in virtually all formats
• Accelerated data output to Quicktime and file sequences
• Quality check (QC) for on-set and for post dailies
• R3D conform from editorial EDLs
• Pan/Scan and Output in real time, with animated curves
• Set-up for SCRATCH FINISH – a low-cost method of getting timelines set-up for migrating to FINISH for final mastering and delivery
• Set-up and transcode for DI – a low cost method of getting timelines set-up and rendered for migrating to other DI systems.

All this functionality, and more, is from full-resolution, uncompressed, fully debayered and demosaiced 4K. Fully tested, SCRATCH CINE v5.0 is a native 64-bit application with Win7 x 64 as the operating system.

“The big news here is that with ROCKET FUEL, we’ve created a highly affordable option for boosting the performance of 4K that didn’t exist until today. Aggressively priced – at half the cost of SCRATCH CINE alone – it’s the first product bundle for RED ROCKET that meets the needs of the PC user,” says Jeff Edson, CEO at ASSIMILATE. “When considering the overall cost of a 4K workflow, this is a huge win for all filmmakers and post houses who can now afford the essential tools to push the performance of their 4K tools to the outer limits and achieve high quality output comparable to 35mm.”

As RED’s first partner for a 4K post workflow, ASSIMILATE set the post-production standard with SCRATCH for the needed real-time 4K post workflows – simplified ingest of native REDCODE files, streamlined end-to-end workflow, conform, color grading, finishing and mastering. “We’ve earned our stripes as the go-to vendor for 4K post workflows,” says Lucas Wilson, ASSIMILATE Director of Business Development. “We’re ‘out in the field’ every day, working side by side or over-the-phone with users to ensure their 4K workflows are optimized and running smoothly. If they’re not yet working in 4K, the ROCKET FUEL bundle is a nice incentive to move to a powerful 4K workflow, create amazing imagery, and stay competitive in the marketplace.”

Price and Availability
Available in late October, ASSIMILATE’s ROCKET FUEL is priced at $10,999 USD. The ROCKET FUEL bundle includes SCRATCH CINE, an Nvidia Quadro FX3800 SDI board, and RED Digital Camera’s RED ROCKET card. To purchase ROCKET FUEL, contact ASSIMILATE or your local SCRATCH reseller. To learn more about ROCKET FUEL, SCRATCH CINE, and reseller contact details, see

10 thoughts on “ASSIMILATE announces ROCKET FUEL”

  1. It’s SCRATCH CINE v5.0 just an conform/workflow application or alsow includes grading? It is the full Scratch application?

  2. Scratch Cine is Scratch without secondary layers and curves. you still have your traditional Light Gamma Gain controls that are common among color grading apps.

    So now you can get accurate 10bit monitoring with your sdi out. Real time 4k grading and transcoding. and proper high end color grading tools (primary only) for $11,000.

    Remember the previous version of Scratch Cine was sold for $17,000. It has in essence dropped in price by $13,000. That is a big discount if I’ve ever seen one.

  3. @yohance brown TNX for info!
    Do you think someday Apple Color, or even FCP will support red rocket?

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