Association of Independent Commercial Producers (AICP) launchs AICP Digital

The AICP has been a force over the years on the production side in helping with the business of the business. After the jump is a press release announcing the formation of a new chapter to work with companies that create digital content. Ed Ulbrich, President, Commercial Division, of Digital Domain will head up this initiative.

Press release follows…

JULY 8, 2009, NEW YORK — Matt Miller, President and CEO of the Association of Independent Commercial Producers (AICP) today announced the launch of AICP Digital. This initiative, a “virtual” chapter of the AICP, will tackle business issues, including standards and practices, affecting companies that produce content digitally.

This “chapter without borders” will work in tandem with the National Board of AICP to ensure that the organization is addressing the needs of its member companies working in the digital space.

“AICP Digital addresses the realities of the production industry today,” said Miller. “There are unique issues affecting this sector of the business. The AICP led the way in establishing sound business practices and guidelines for live-action production, and has adapted as the landscape evolved — AICP Digital is the next step and will address the needs of companies working in visual effects, animation, design, motion graphics, and interactive media, as well as those combining physical production with digitally created content.”

The AICP continues to maintain its Committee, which examines the future of media and advertising. AICP Digital will focus its efforts on ensuring that those practicing in the digital space have the tools and knowledge to make sound business decisions, and set the agenda for the industry.

The AICP Digital chapter launches under the aegis of Ed Ulbrich, President, Commercial Division, of Digital Domain. Topics on the agenda, to be tackled by a newly installed Digital Board, include: standards and practices; technology; labor; and membership.

Founded in 1972, the AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media — film, video, digital — for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5-plus billion industry, disseminating information; representing the production industry within the advertising community, in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.