Method Studios NY was chosen by production company RSA to create the 2016 sponsor reel for the AICP Show awards which honor work done in commercial productions. This is a big event in the commercials production community in the US and the reel is always a chance to showcase creative talent in front of an influential crowd in the industry and also have some fun making it. Method has released a Director’s Cut, which can be viewed below.

Method conducted a motion capture shoot with two professional dancers (one male and one female) at House of Moves. This motion capture formed the basis of the performance animation, with Houdini procedural animation and dynamic simulations used to add the playful particles, feathers, fur, and more. In the actual version shown at the awards, each sponsor’s logo is displayed alongside one of the unique dancing avatars.

The AICP (Association of Independent Commercial Producers) is a U.S.-based organization which made up of companies that specialize in producing commercials on various media – film, video, digital – for advertisers and agencies. AICP members account for 85 percent of all domestic commercials aired in the US, whether produced for traditional broadcast channels or non-traditional use global creativity within commercial production.


Concept, Design, Direction: Method Design
Production: Method Studios NY
Creative Director: Jon Noorlander
Director: Rupert Burton
Art Director: Johnny Likens
Lead Houdini FX Artist: Tomas Slancik
Houdini FX Artist: Vraja Parra
Rigger: Ohad Bracha
Producer: Adrienne Mitchell

Motion Capture: House of Moves

Client: RSA / AICP

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