Scarlet’s design pulled!

Well, RED said their specs were subject to change and not a week after saying RED would also be going into the DSLR camera market with their own video, stills hybrid, the company pulled photos of the Scarlet $3,000, 3K camera off its web site and said the camera is being fully rethought and redesigned.

Still targeted for next year, founder Jim Jannard said on the company’s web site that “We have changed everything about Scarlet because the market has changed and we have discovered a lot of things in the process. We have a new vision. Wipe you minds of the past announced Scarlet. Forget the design and forget the price. It is all different now”. When asked by users about delivery he said “full working models at NAB(April2009)… shipping to ramp up after. Volume estimations are high so the long wait like a RED ONE should not be an issue…We are making these changes ‘in the nick of time'”. But they have decided to not wait until NAB to show the new plan and they expect to unveil details within weeks, this decision was reached 3 days ago he said online, from an initial idea 10 days ago, but the old Scarlet was at IBC and fully on display. In the same discussion he said back orders on RED ONE would be solved by the Fall, but Jannard was at pains to say this was in no way a reaction to the Canon 5D MKII which offers ultra high res stills and full HD Progressive video.

Epic is also set to be completely redesigned. In a second release on line, Jannard said that the Epic would also be completely changed from their initial plans – but that the upgrade program for Red One cameras remained. The Epic is still slated for “early-mid 2009”, he said.

10 thoughts on “Scarlet’s design pulled!”

  1. I really hope they keep the 3k for 3k motto for us prosumers.. and realize that they have the Red One and Epic for the higher end. I just hope they dont try and bring it into a price range that I can no longer afford 🙁

    But, better IS better. So lets see what they have to say.

  2. Pingback: Studio Daily Blog » Scarlet, we hardly even knew ya

  3. Jim says “Forget the old design, and forget the old price”. hopefully both those changes are for the better Brandon?
    jason

  4. Not a reaction to Canon’s 5D MKII launch?

    Come on! Who he is trying to fool?

    I really doubt that, specially since he took those images off the Red site just after he probably saw Vincent Laforet short done with a MKII. Not to mention that he seemed pretty sure that Canon with all their knowhow wouldn’t be able to pull something like that out. He must have forgotten that Canon does video for a pretty good time now while Nikon hasn’t.

    For those whoe haven’t seen it yet here is the link:

    http://www.vincentlaforet.com/

    I wouldn’t be a single bit surprised if he came with the same Scarlet 3K re-engineered to fit Canon’s 5D price range with added features like EF or PL mount lenses just to mess with Canon… if that’s the case, lucky us! 😉

  5. The Vincent Laforet video had some beautiful shots but also some videoish ones. I don’t know if it’s the 30fps or something else but i am sure RED doesn’t consider the 5D to be serious competition.

  6. The Nikon D90 has a better video feature than the MKII. The MKIIs downfall is the 30fps, it really shows in that La Foret piece. Canon are trying to protect their high-end video stuff, whereas Nikon have nothing to protect. I expect Nikon to be the groundbreaker in this medium and expect them to develop it further as they seek to increase their market share with better video functions.

  7. the short shot with the 5d looks great until you look at the gradients in the darks. the footage comes out of the 5dmkii as h264 and you can really see the compression!

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