Doritos | Doritos Blaze vs. Mtn. Dew Ice
Screen legends Peter Dinklage and Morgan Freeman face off for the Doritos’ 2018 Big Game ad, ’Doritos Blaze vs. Mtn. Dew Ice’. The Mill collaborated with Goodby, Silverstein & Partners and Director Nabil of Reset to deliver the epic showdown, which features fire and ice elements strategically crafted by The Mills 2D and 3D artists. With additional cameos of fan-favorites Busta Rhymes and Missy Elliott, this energetic piece.
Creative Director on the spot was Tara Demarco, the 2D Lead Artist at the Mill was Tara Demarco and the Lead 3D Artist was Shaun Comly. Paper, Rock , Rock Paper Scissors handled Editorial and it was directed by Nabil (Nabil Elderkin). Nabil is a professional photographer, music video, and film director of American and Iranian origin. He was born in Chicago and raised in Australia, although he is now based in Los Angeles. His break came working early his career with then unknown rap artist Kanye West. His work with cutting edge music artists makes him a natural for this very funny Super Bowl spot.
Will Nabil’s Doritos spot be the best ad of the Super Bowl?
In terms of just Social Media impact Australia’s own Dundee Movie Trailer has to be in the lead. The fake trailer for a new Dundee Movie set the internet a blaze until it was revealed that it was an Australian Tourism Spot.
The Dundee movie was supposed to tell the story of the son of a legend returning home to the Outback. The film ‘stars’ every great young Australian actor: Danny McBride, Chris and Liam Hemsworth, Hugh Jackman, Margot Robbie, Russell Crowe, Isla Fisher, Ruby Rose, Jessica Mauboy and Luke Bracey.
Tourism Australia won’t comment on the TVC, but whoever’s responsible has gone to enormous effort to make it seem like it’s real. The collective wisdom is now is on a new ad in the actual Super Bowl.
This year spots are estimated to cost around $5 million for 30 seconds, so there is enormous benefit if you can also create a viral social media buzz.
For Dundee there is even an authentic looking website for the movie. Paul Hogan is listed as executive producer. Rimfire Films, the original production company run by John “Strop” Cornell and Hogan also gets a credit. The ‘teaser trailer’ for the campaign has helped it go viral. with Business Insider reporting that actress Margot Robbie’s photo with Paul Hogan on Instagram has already gotten a 1 million likes. Who knows maybe a studio will think anything with this much attention should be a real film?