Prime Focus Group Acquires Post Logic Studios and Frantic Films VFX

In our last fxguidetv episode, we visited Prime Focus in Mumbai and chatted with two of their smoke editors about their Cannes award-winning spot. The company is one of the largest in India and had been looking to acquire more companies in addition to their stake in the UK-based VTR Group. News came across the wire today that they have acquired North American-based Post Logic and Frantic Films VFX.

Click through to read the release….

Prime Focus Group Acquires Post Logic Studios and Frantic Films VFX

Global Post-Production Powerhouse, Prime Focus Group, Expands Holdings to North America with Purchase of Hollywood and New York-based Post Logic Studios and Frantic Films’ VFX offices in Los Angeles, Winnipeg and Vancouver

LOS ANGELES–(BUSINESS WIRE)–Prime Focus Group (MUMBAI:PRFOCUS) announced its first North American holdings today with the acquisitions of Post Logic Studios and Frantic Films VFX. Terms of the acquisitions were not disclosed, and the transaction is subject to the regulatory approval of shareholders.

Prime Focus Group’s global footprint is significant with six visual effects and post-production facilities across India and four facilities in London. This latest acquisition adds new facilities in Los Angeles, New York, Vancouver and Winnipeg, along with ownership of 55,000 square feet of prime real estate in the heart of Hollywood, CA, and 200 new staff members. Aiming to become the leading visual effects and post-production service provider in each local market, Prime Focus facilities in India service the country’s thriving two-billion-dollar film industry; its London facilities service European film and television projects and in North America will continue to service the domestic film market.

Bicoastal post facility Post Logic Studios, with offices in Hollywood and New York, is known for delivering high level digital intermediate, color science and post-production services to independent and studio feature clientele. Recent projects completed at the facility include Halloween, American Gangster, Mysteries of Pittsburgh, Phoebe in Wonderland, Smart People, Elite Squad and more.

Frantic Films businesses include an award-winning visual effects company, with offices in Los Angeles, Vancouver and Winnipeg. Prime Focus will also be acquiring Frantic Films Software, the company’s R&D division that develops and markets visual effects software solutions. Frantic Films has worked on top Hollywood films including Fantastic Four: The Rise of the Silver Surfer, Grindhouse, Superman Returns, X-Men 3, Poseidon, Mr. Magorium’s Wonder Emporium and Journey 3-D.

Prime Focus Group is one of the largest integrated film, advertising and television post-production and visual effects companies in the world. It operates six studios in three different cities in India and four studios in London comprising Prime Focus UK, formed last year after the equity investment in effects and post company VTR (LSE:VTR). Prime Focus Group plans to continue operations of both Post Logic Studios and Frantic Films as independent facilities, providing both companies access to a talent base of over 400 visual effects artists worldwide.

“We are extremely delighted about investing in the incredible talent pool and technology at Frantic Films and Post Logic. The acquisitions strategically complete the Prime Focus Group’s global proposition to ensure the best creative and technical services for content companies worldwide,” said Namit Mahlotra, Managing Director, Prime Focus. “By virtue of their fantastic reputations and top quality services, Post Logic and Frantic Films will facilitate a gateway for Prime Focus Group into all of the major studios. Both companies also have strong R&D divisions that have developed proprietary technologies and processes for film color management, visual effects and pipeline collaboration which will benefit the organization as a whole.”

“Having just launched our Image Science Division and refining our 4K DI workflow, this acquisition comes at a very exciting time in Post Logic’s history,” said Larry Birstock, CEO, Post Logic Studios. “We look forward to being part of the successful Prime Focus organization and to taking advantage of creative synergies across continents and across disciplines to deliver a new model for the future of digital post production.”

“The acquisition by Prime Focus will allow us to expand the Frantic Films presence in North America with additional staff and resources to take on even larger projects than ever before,” said Frantic Films co-founder Chris Bond. “We also anticipate working closely with Prime Focus companies across North America, India and the UK to broaden our pipelines internationally, and offer our film VFX clients an expanded slate of post services.”

Frantic Films also operates live-action production/post-production facilities and a television commercial division that will not be a part of this acquisition, and will continue to operate independently out of Winnipeg and Toronto, Canada.

About Prime Focus Group

Prime Focus Group is India’s biggest integrated post-production company. Prime Focus operates six facilities in India, and four studios in London offering a comprehensive spectrum of services ranging from visual effects, digital film lab (DI, film scanning and film recording) telecine, editing, motion control and HD production. The company that was formed in the year 1997 in a garage with four people and an investment of 10,000 USD has grown to an organization of over 1,250 people with a current market capitalization of over 400 Million USD. For more information, please visit http://www.primefocus.co.in.

About Post Logic Studios

With technologically advanced facilities in Los Angeles and New York, Post Logic Studios has distinguished itself as a leader in digital intermediate and feature film restoration, and continues to expand into new and emerging arenas within the post-production realm. The company provides unmatched digital intermediate, digital mastering, editorial assembly, restoration, visual effects and audio post-production services to feature film and television clients from its flagship Hollywood facility and Manhattan-based satellite, Post Logic Studios N.Y. Encompassing a team of the feature film and television community’s most talented digital artists and a 1,500-square-foot digital cinema-enabled theater, Post Logic Studios continues to lead and innovate. For more information, please visit www.postlogic.com.

About Frantic Films

Frantic Films has been operating divisions that provide visual effects for film and television, live action production and VFX software development since 1997 from offices in Los Angeles, Winnipeg and Vancouver. Frantic Films’ award-winning visual effects teams have worked on films including Fantastic Four: The Rise of the Silver Surfer, Grindhouse, Superman Returns, X-Men 3, Poseidon and many others. The company’s software tools were developed to solve complex production challenges on in-house feature effects projects, and are also in use at many leading 3D animation and effects facilities worldwide. For more information, visit www.franticfilms.com.