Creative strength in advertising / behavioral change
What is the future of creativity in advertising? It may well be walking away from the 30 sec ad format and starting over with a whole new approach focusing instead on behavioral change. At the forefront of this is Naked Communications. Mike spoke in Sydney to co-founder Adam Ferrier.
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Monsters, moths and MRIs: The Possession
Released on the Labor Day weekend, The Possession surprised many at the box office, taking in more than $21 million. Artifex Studios VFX supe Adam Stern outlines the spooky visual effects. Now with making-of VFX reel.
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Digital Domain shuts down Florida studio; LA/Vancouver Still Open
After defaulting on debt earlier this week, Digital Domain announced today it is closing its Port St. Lucie, Florida operations. They intend to operate California and Vancouver without interruption. Click through for the press release.
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Hiero 1.5, Hieroplayer and Nuke 7 from The Foundry
The Foundry today formally announced Hiero 1.5, Hieroplayer and Nuke 7.
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NVIDIA to launch Quadro K5000 card for Mac
NVIDIA announced today that it will be releasing a new Kepler Quadro K5000 card for Mac later this year. Running up to two times faster than the current gen Quadro 4000, it’s good to see a higher level card make it to the Mac platform.
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the vfx show #155: Falling Skies
Mike Seymour, Matt Wallin and Ian Failes discuss episodic television visual effects in the sci-fi series, Falling Skies.
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fxpodcast #227 – Effects DOP Marty Rosenberg
This week, a special re-broadcast of an interview with renowned Effects DOP Marty Rosenberg. This ep coincides with the announcement of our fxphd live practical fx & digital integration workshop at 32TEN Studios in California. (Recorded just after Kerner had become separate from ILM).
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Bonus Imageworks interviews
In this bonus video for fxinsider members we have extended interviews with Imageworks VFX supes Ken Ralston and Jay Redd, and Imageworks CTO Rob Bredow (all with new additional content). This year Imageworks is celebrating its 20th anniversary.
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New tech: Adobe Anywhere
Adobe’s Anywhere software is being announced this week at IBC, and we’ve got an early look at the collaborative editing solution.
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Pixel Farm’s PFDepth: exclusive first look
We have an exclusive preview of PFDepth, The Pixel Farm’s new tool for creating stereo images from mono footage via depth maps.
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SIGGRAPH Asia speaker profile – the father of MP3
fxguide is once again the official podcast of SIGGRAPH Asia, being held in Singapore from November 28th to December 1st. We’ll be talking to several speakers and presenters from the conference, including our first guest – Professor Karlheinz Brandenburg – the so-called ‘father of MP3.’
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fxphd live: practical effects & digital integration
Practical 3-day workshop on fx, pyro, greenscreen and digital techniques from Oscar-nominated VFX experts.
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From Speed to Spidey: 20 years of VFX and animation
A timeline of films and tech innovations over 20 years from Sony Pictures Imageworks and Sony Pictures Animation.
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Tandent Lightbrush: engineering an image
Tandent’s Lightbrush tool allows artists to manipulate surface colors and shading separately in a still image.
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fxpodcast #226: A single-shot light probe
This week we talk to Paul Debevec from the USC ICT about a SIGGRAPH paper on a single-shot light probe – a new light probe with both diffuse and specular materials that can capture the full dynamic range of complex lighting conditions in one standard digital photograph.
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End of an era: Matte World Digital and Fuel
In two sad developments, Matte World Digital today announced it has closed its doors while Fuel VFX has gone into voluntary administration.
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the rc #117: Nurses, Judo and BMC
Jason and Mike rat hole about the week, new cameras and talk to DOP Jim Geduldick about Blind Judoka, a ‘TakePart TV’ YouTube show which tells the story of blind athlete Jordan Mouton and how she has qualified in Team USA for the Paralympics.
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How James Bond met the Queen, and other Olympics effects
Visual effects helped shaped the London 2012 Olympics opening ceremony – we look at some Olympics and Paralympics VFX notables.
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