In Land of the Lost, a Brad Silberling film starring Will Ferrell as an alternate world explorer, Rhythm & Hues created hundreds of visual effects shots to depict a universe populated by dinosaurs and other creatures. Ian Failes talks to visual effects supervisor Bill Westenhofer about the project.

For Imagine That, director Karey Kirkpatrick called on Hammerhead Productions to provide 140 invisible effects shots to help tell the story of a troubled financial executive (Eddie Murphy) who turns to his daughter’s imaginary world for some much needed guidance.

For “Pheasant Rodeo,” a commercial for Britvic’s Drench Spring Water, agency CHI tasked The Mill with saddling up a cowboy on a giant bird. Ian Failes gets the feathery details from Lead 3D artist Rob van den Bragt and Flame Op Jonathan Westley.

eyeon made the release candidate of long-awaited Fusion 6 available to their subscription customers this week. In this special guest column, fxphd prof Matt Leonard walks us through the major new features in the software which include some serious enhancements to its 3D capabilities. Leonard is a long time Fusion user and spent time on the software’s beta program.

Framestore NY combined live action, 3D characters and real soft drink for ‘Penguin,’ a Pepsi TVC for BBDO New York. Ian Failes talks with Andy Walker (VFX supervisor/CG lead), Murray Butler (VFX supervisor/Flame lead) and Seth Gollub (lead animator) about the spot.